Effective Date: March 01 2024

American Beauty Labs, LLC (“American Beauty Labs,” “us” or “we”) takes your privacy very seriously. We created this Privacy Policy to provide you with important information about the privacy practices applicable to the services provided by us through the American Beauty Labs website and telehealth platform (collectively, the “Site”) through which the services (“Services”) are provided. This Privacy Policy describes how we collect, protect, use, disclose, and store the information collected through the Services.

BY DOWNLOADING, ACCESSING, OR USING THE SERVICES, AND/OR BY REGISTERING WITH US OR PROVIDING INFORMATION TO US IN CONNECTION WITH THE PLATFORM, YOU ACCEPT THE PRACTICES AND POLICIES OUTLINED IN THIS PRIVACY POLICY, AND YOU HEREBY CONSENT THAT WE WILL COLLECT, USE, AND SHARE YOUR INFORMATION AS SET FORTH IN THIS PRIVACY POLICY. IF YOU ARE REGISTERING AN ACCOUNT OR USING THE SERVICES ON BEHALF OF AN INDIVIDUAL OTHER THAN YOURSELF, YOU REPRESENT THAT YOU ARE AUTHORIZED TO ACCEPT THIS PRIVACY POLICY ON SUCH INDIVIDUAL'S BEHALF.

Your use of the Services is also subject to our Terms of Use, which are available here.

COLLECTION, USE, AND DISCLOSURE OF INFORMATION

What is Personal Information?

Personal Information is any information relating to a natural person who is, or can be, identified either directly or indirectly from such information and includes information such as a user’s name, address, telephone number, email address, Internet activity (such as browsing history), or other information directly linked to that person. Personal Information that we collect also includes the personal medical information which users provide to us through the Services. You are not legally required to provide Personal Information to us, but if you refuse to provide such information, we may not be able to register you to use the Services.

Information That We Collect

American Beauty Labs collects Personal Information from users when such users register for and use the Services. You do not have to use the Services, but if you do, you acknowledge that American Beauty Labs collects and uses your Personal Information for the legitimate interests and purposes described in this Privacy Policy. American Beauty Labs collects the following types of Personal Information which you provide to us:

• Registration information related to Users;
• Health information about Users provided by the users, and/or the telehealth providers through use of the Services;
• Records and copies of your correspondence (including email addresses), if you contact us;
• Contact details you may provide, such as your name and email address; and
• Details of transactions you carry out through our Services, including payment information.

In addition, from time to time, we may use or augment the Personal Information we have about you with information obtained from other sources, such as public databases, social media platforms, and other third parties.

In addition to collecting Personal Information that you provide to us, we may automatically collect certain Personal Information when you use the Site, such as IP address, information about your browser, device, or operating system or similar information. IP addresses are ID numbers for the location of your computer or network on the internet. Log files are recordings of the traffic to and from a server. American Beauty Labs servers log IP addresses for systems administration and troubleshooting. We track page hits in the aggregate to track the popularity of pages that people visit. With that information we can improve the quality of our Site. We may also use or allow third parties to use web beacons on our Site to monitor the effectiveness of survey qualification. Web beacons are small, graphic images on web pages, web-based documents, or in email messages that allow us or third parties to monitor who is visiting our Services or if an email has been read. Web beacons collect the IP address of the device where the web beacon is sent, the URL of the page where the web beacon originates, and the time it was viewed. Web beacons may be linked to your Personal Information. We may also use third party devices, services, links, or electronic mail to deliver surveys to you, which may use cookies, web beacons, or other technology to collect information about your visits to our Site (or other websites) in order to present surveys that may be of interest to you.

How We May Use Personal Information

We and our third party service providers may use Personal Information to:

• respond to your inquiries and fulfill your requests;
• connect you with the healthcare services you are requesting;
• send to you administrative information, including information regarding the Services, and changes to our terms, conditions and policies;
• schedule and provide services related to the scheduling of an appointment, for example; communicate with you regarding your appointments and related services provided by your provider; obtain or facilitate payments for appointments and related services provided by your provider and send you payment receipts; and provide you with related customer service;
• confirm that healthcare services you request were provided to you by the providers;
• send to you marketing communications that we believe may be of interest to you;
• personalize your experience on the Site by presenting products and offers tailored to you;
• further our business purposes, such as quality assessment, data analysis, audits, developing new products, enhancing the Services, identifying usage trends to inform members of the American Beauty Labs community which aspects of the Services might be useful to them, and determining the effectiveness of our promotional campaigns; and
• act as we believe to be necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to respond to requests from public or government authorities; (d) to enforce our Terms of Use; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, or that of our affiliates, you or others; (g) at our discretion under emergency circumstances, to notify emergency services or your family members, personal representative or other individuals involved in your care of your location and condition; or (h) to allow us to pursue available remedies or limit the damages that we may sustain.

Our use of your Personal Information may also be subject to certain restrictions set forth in an agreement between us and your provider.

We may also use your data to create de-identified data that is not personally identifiable and use such de-identified data for any legally permissible purposes without restriction.

How Personal Information May Be Disclosed

Your Personal Information may be disclosed to:

• our third party service providers that provide services such as data analysis, IT services and infrastructure, customer service, e-mail delivery, auditing, and other similar services;
• our affiliates, for the purposes described for Personal Information in this Privacy Policy, including marketing purposes relating to their products and services;
• third parties, to permit them to send marketing communications to you regarding our products or Services or the services of your providers;
• a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, liquidation or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceeding); and
• a third party as we believe to be necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to respond to requests from public or government authorities; (d) to enforce the Terms of Use; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, or that of our affiliates, you or others; (g) at our discretion under emergency circumstances, to notify emergency services or your family members, personal representative or other individuals involved in your care of your location and condition; or (h) to allow us to pursue available remedies or limit the damages that we may sustain.

American Beauty Labs does not, to the best of our knowledge, sell or rent Personal Information that we have collected or retained about you to any other third party for any purpose.

We may also disclose to third parties aggregate or de-identified data that is not personally identifiable for any legally permissible purposes.

COOKIES

A cookie is a small piece of information that a website can store on a computer and sometimes later use to recognize a user. The purpose of cookies is to enhance your ability to receive the information you want. In the future, we may use cookies to enhance the experience of users. A “session” cookie expires when the user closes the browser in which the website was viewed. A “persistent” cookie may be used to help save your settings and customizations. As with all cookies, you can personalize you web browser settings to reject session cookies. Though some cookies, that are strictly necessary for site operation, cannot be toggled off.

Some of our business partners with whom we contract to carry out the Services (e.g., website providers) may use their cookies on our Site. Although we may not have direct access to or control over such cookies, this Privacy Policy governs the use of cookies by us and such business partners on our Site. We may also allow social media companies (e.g., Facebook) to put “widgets” on our Site. These third party tools may also be used to track you across websites. For example, so long as you are logged in to Facebook, every time you land on a webpage that has a Facebook widget, Facebook will know you are on that webpage. We do not control the privacy practices of these third parties.

THIRD PARTIES

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including our health care provider partners, the manufacturer of your mobile device, and any other third party mobile application or website to which the Site may contain a link.

HIPAA

American Beauty Labs is not a health care provider or any other type of Covered Entity under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). However, to the extent American Beauty Labs ever acts as a “Business Associate” under HIPAA, American Beauty Labs shall comply with the requirements of HIPAA.

SECURITY

We seek to use reasonable physical, technical and administrative measures to protect Personal Information under our control. Unfortunately, no data transmission over the Internet or data storage system is completely secure; therefore, we cannot guarantee against all potential security breaches. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contacting Us” section below.

STORAGE OF DATA

We will only store Personal Information for as long as it is needed to fulfill the purposes for which it was collected, subject to applicable data retention periods imposed upon us by applicable law. This may mean that your Personal Information is stored by us for a number of years, depending on the purpose and need for that data to be processed.

UPDATES TO THIS PRIVACY POLICY

We may occasionally update this Privacy Policy at any time. Any changes to this Privacy Policy will become effective when we make the revised Privacy Policy available through the Site. We will update the “Effective Date” date at the top of this Privacy Policy if we make any such changes to this Privacy Policy. Your use of the Site or the submission of any information in connection with the Site following any change means that you accept the revised Privacy Policy. We encourage you to periodically review this Privacy Policy to stay informed about how we collect, use, and disclose personally identifiable information.

CONTACTING US

If you have any questions or comments about this Privacy Policy, please contact us by e-mail at info@americanbeautylabs.com Please note that e-mail communications are not always secure; so please do not include health information, credit card information, or other sensitive information in your e-mail messages to us.